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This web site has the following in the homepage, "Dream Body Coaching Fat Loss Muscle Building." We noticed that the web site also stated " Pain Relief Injury Restoration Z-Health." It also said " Kettlebell Fitness Small Group Training. Jeet Kune Do Self-Defense Classes. Contact Location Schedule. Fat Loss, Strength, Pain Relief, Kettlebell Training, Injury Rehab and Prevention. Train like an Athlete, Not a Hamster. Dream Body Coaching Fat Loss Muscle Building. Pain Relief Injury Restoration Z-Health. Kettlebell Fitness Small Group Training." The header had kettlebell as the highest ranking optimized keyword. It is followed by kettlebell instructors in Denver, kettlebell instructors in Colorado, and kettlebell instructors in Aurora which isn't as ranked as highly as kettlebell. The next words bccorefitness.com uses is kettlebells in Denver. kettlebells in Colorado was included and might not be seen by search parsers.